Comments on: Reality TV Apex http://www.marclehmann.net/2007/10/reality-tv-apex/ are you playing the game or watching from the stands? Mon, 01 Dec 2008 21:59:50 +0000 http://wordpress.org/?v=2.5.1 By: marc http://www.marclehmann.net/2007/10/reality-tv-apex/#comment-27 marc Mon, 22 Oct 2007 08:56:37 +0000 http://www.marclehmann.net/2007/10/reality-tv-apex/#comment-27 I saw the you tube show advertised. Looked to be like funniest home videos but with a panel. Will rate well no doubt. Still not a "choose your own adventure" experience though :) BTW re Loic Le Meur, i saw their very funny <a href="http://youtube.com/watch?v=oZVjrajsxXI" rel="nofollow">LeWeb3 07 intro video</a> a few weeks ago. Amazing how effective something so adhoc can be. No fancy promo budget. I saw the you tube show advertised. Looked to be like funniest home videos but with a panel. Will rate well no doubt. Still not a “choose your own adventure” experience though :)

BTW re Loic Le Meur, i saw their very funny LeWeb3 07 intro video a few weeks ago. Amazing how effective something so adhoc can be. No fancy promo budget.

]]> By: grant http://www.marclehmann.net/2007/10/reality-tv-apex/#comment-26 grant Sat, 20 Oct 2007 10:19:20 +0000 http://www.marclehmann.net/2007/10/reality-tv-apex/#comment-26 Hey Marc - it was interesting to see one of the mainstream channels recently try to co-opt the YouTube success by replaying some of the more popular videos, but also telling the stories behind them. YouTube is also interesting because advertisers can put their own ads up and, if they strike the right chord, can go viral without them having to pay a cent. I agree that niche content is definitely where it's heading - but not just in terms of "channels", but also in terms of creating a connection with your fans - Loic Le Meur's recent experiment with launching his startup via YouTube is a case in point. But any organisation can benefit. WWF has been getting a lot of their video material up on YouTube too - trying to connect with their supporters. What's interesting about that is that it also opened up comms between WWF's offices - video material that sat in isolation could then be used by others in the network. And interesting and beneficial side-effect. Hey Marc - it was interesting to see one of the mainstream channels recently try to co-opt the YouTube success by replaying some of the more popular videos, but also telling the stories behind them.

YouTube is also interesting because advertisers can put their own ads up and, if they strike the right chord, can go viral without them having to pay a cent.

I agree that niche content is definitely where it’s heading - but not just in terms of “channels”, but also in terms of creating a connection with your fans - Loic Le Meur’s recent experiment with launching his startup via YouTube is a case in point. But any organisation can benefit.

WWF has been getting a lot of their video material up on YouTube too - trying to connect with their supporters. What’s interesting about that is that it also opened up comms between WWF’s offices - video material that sat in isolation could then be used by others in the network. And interesting and beneficial side-effect.

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