Wellbeing is About Happiness
This is without a doubt one of the next big areas for business to consumer on the net. Wellbeing is a hot topic. Yes it always has been, however I think we’ve only seen the tip of the recreational iceberg.
Happiness is every humans number one driver. It’s the original driver that causes all other drivers and behaviours. Even survival is second to happiness. After all, you try and survive in order to maintain happiness.
Check out The Calm Space as an example of what will probably be a new breed of well being websites and blogs. There’s lots of education in this area. Yes education, we educate ourselves in just about everything except looking after ourselves and being good parents. I think that’s a bit weird really. Why do we operate that way?
I recently completed a Landmark Education course called Fitness, Vitality and Wellbeing that hits this spot superbly.
Who doesn’t relate to a quiet time having a coffee, tea or power juice while you read your favourite magazine, blog or book. It can only be good for you.
October 10th, 2007 at 8:32 am
Thanks Marc for the mention of The Calm Space - I know Karen will be chuffed with the link.
I think that as mobile access to the internet improved many people will choose to flick through their favourite blog as conveniently as they do a print magazine.
So The Calm Space and the like are the way of the future.
October 10th, 2007 at 8:41 am
i agree, i have a blackberry and i do just that!
October 10th, 2007 at 3:08 pm
Thank you Marc! Leah was right - I AM chuffed (totally!) with the link. (Didn’t Leah do a great job with the design?)
I am most encouraged to hear that you think there is a future for this sort of “publishing”. I like your take on happiness being the original number one driver.
thanks again.
October 11th, 2007 at 2:54 am
There’s definitely room in your market and lots of it IMO. It’s a whole post that topic, so I might just write one up