I remember as a child walking out of the movie Tron and thinking "I love anything to do with the future". Movies like Tron, War Games and Star Wars were the seeding inspiration around my life as a product builder in financial markets and more recently in web applications.
What’s really interesting is how Apple is promoting these pre-release HD trailers. The content is rich and attracts traffic. Very smart Apple. Is the strategy is to get conversion to Quicktime format? Or, is to get high end CGI work to be associated with their brand which is also very strong in device and web design.
They are also pushing the new fantasy scifi called Avatar which is definitely worth a look even just for the pure CGI talent.
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Apple has been publishing trailers online for a long, long time, principally to push QuickTime (and now iTunes, and by extension iPods and iPhones).
Before YouTube, etc, apple.com was always *the* place to find high quality movie trailers, and they have continued to push the envelope in terms of quality. Before Flash supported H264, QuickTime was pretty much the only high quality, easy-to-use, cross-platform (ie Windows and Mac), browser-based media player. A huge part of their QT install-base would have been the result of the trailers available on the site. A fringe benefit is that they get to promote their Apple brand.
Relatedly, I watched the 1080p District 9 trailer the other day, and it basically sold me on the film. Going to try and catch it this week sometime.
I saw District 9 last weekend. It’s a good film. A little like Cloverfield in it’s doco style but District 9 is much better.
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